Now this is how we shovel snow upstate
In this new world, Apple no longer has to compete on specs and features, nor does it want to. There is no Mac vs. PC here — only “the future” versus “the past.” It won’t be a debate about displays, memory, wireless options — it will be a debate about the quality of the experience. Apple is not just eschewing the spec conversation in favor of a different conversation — it’s rendering those former conversations useless. It would be like trying to compare a race car to a deeply satisfying book. In a post-PC world, the experience of the product is central and significant above all else. It’s not the RAM or CPU speed, screen resolution or number of ports which dictate whether a product is valuable; it becomes purely about the experience of using the device.
The Art of Report Writing
The police narrator uses neutral language and uninflected storytelling to assure us of his credibility and to win the reader’s trust. He never judges. The perpetrator in a crime report is always the “suspect,” even when fifteen witnesses, half of them preachers, see him exit his car and shoot his cousin at point blank range in a church parking lot.
Space Shuttle Discovery take-off as seen from an airplane.

